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On November 18th and 19th 2004, The
Franchise Center as a part of The Center for Entrepreneurship
in Osijek held it's third seminar about the franchise
business. Titled „Franchise from A to Z“ seminar covers
all aspects of franchise business from both franchisor's
and the franchisee's point of view.
Franchise business is the form of business where the
owner of the franchise sells the right to use the trademark
and his successful business model to the company that
will become a franchise user. The advantages of this
kind of business model are evident on both sides. The
owner of the franchise in this way is expanding his
business in geographical terms , but the expense and
the risk of it's expansion is shared with the local
entrepreneur. The company that will become the franchise
user is usually the one that is noticing the need in
his territory for a particular product or a service.
He makes the decision to use this market need as a
business opportunity and with the purchase of the franchise
uses the knowledge, experience and the brand name of
the other entrepreneur who already has tested the market
and learned from his own mistakes.
There were around 20 participants on this third „Franchise
from A to Z“ seminar, some of them were the owners of
already established companies and some that are just
looking to start the companies. There were 8 lectures
within the seminar that addressed different aspects of
franchise business: the importance of the brand , the
legal aspects of franchise business, creating the franchise
package, location, business planing...
In addition to expert lecturers there were also number
of guests who has a strong franchise business experience:
- Marko
Bijelić, franchisee for "Fornetti peciva
d.o.o."
- Krunoslav Baotić, Franchise Development
Manager for brand "Nicole"
- Vasilka Ćurić,
Franchisee for "McDonald's Hrvatska
d.o.o"
- Gabrijela Grgić-Bartowski, Marketing Supervizor "McDonald's
Hrvatska d.o.o."
- Nikola Oršanić, User of the Master Franchise
for "Redac
Point Italy"
- Ljiljana Kukec, Franchisor "Body
Creator Zagreb"
- Katalin Mandel, Organiser of the Budapest Franchise
fair.
Photo gallery:
 
 
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