On November 21st and 22nd The Franchise Center as a part of  The Center for Entrepreneurship in Osijek held the „ Franchise from A to Z“ seminar. The purpose of this seminar was to introduce the franchise concept to the present and future entrepreneurs as a  form of business partnership.

Guest-lecturers on this first franchise seminar organized by The Franchise Center in Osijek  were Carolyn Gough and Dean Hester from The Franchise Center of University of Texas, El Paso, SAD . Their comprehensive experience and knowledge of franchise business in the US has greatly contributed to the quality of the seminar. The seminar consist of twelve segments each one created with the purpose to give participants opportunity for gaining skills necessary to become a successful franchisor or a franchisee. The lecturers of the „Franchise from A to Z“ seminar were professors and associates of the Faculty of Economics in Osijek, the advisers of The Center For Entrepreneurship Osijek, as well as individuals  with comprehensive professional experience and knowledge of franchise business.

The participants of the first „Franchise from A to Z“ seminar:

• BRODOMERKUR d.d. SPLIT
• CENTAR ZA FRANŠIZU EL PASO, SAD
• INA d.d. ZAGREB
• INA OSIJEK PETROL d.d.
• IZRAELSKO FRANŠIZNO UDRUŽENJE
• MCONALD'S HRVATSKA d.o.o.
• PROMATURO d.o.o. ZAGREB
• ROBINSON d.o.o. ZAGREB
• SINDIKAT INE I NAFTNOG GOSPODARSTVA
• ZAGREBAČKE PEKARNE KLARA d.d. ZAGREB
• ŽITO d.o.o. OSIJEK

Participant's comments:

Even if my work for the last five years has been  closely connected with the franchise business model, or had majority of elements of franchise business, I found your seminar to be greatly  helpful to my work. The fact is that most of your presentations and lectures I have recognized through my practical work in „Brodomerkur“, but I have to say that your seminar had pulled it all together  and also gave me a large number of new information I could use in the future.
Seminar hand-outs were excellent and already got used in one undergraduate and one postgraduate project.
The lecturers were very good especially the ones from foreign lecturers and it was a pity that the general attendance  for the seminar was not better.
Becuase of the growing number of franchise businesses in the world and in Croatia, this kind of seminars are absolutely neccesarry.
Damir Borčić
The Franchise Manager "Brodomerkur" d.d. Split

I believe that attending seminars like this is very important because people in Croatia very often use the term „franchise“ without proper understanding of that word. The other reason is that in the seminar like this one can meet businessmen from different segments of economy and therefore it is interesting to exchange the experiences and problems  as well as suggestions for application of franchise model in everyday life.
Mario Grbeša
Sales Manager "Zagrebačke pekarne Klara" d.d. Zagreb

The seminar was very useful. Everybody interested in  market economy found the seminar  interesting, it also gave basics for entrepreneurial activities.
It is our opinion that entrepreneurial choices for this kind of model should be supported with more detailed analysis of financial, accounting and legal norms  and also to be more  adjusted to the existing system. Contribution to the education process would be provided by the expert team of the employees of the organizations whose main interest is in franchise business.

Pero Marić, CEO
Nada Svalina, Financial Manager
INA Osijek Petrol Osijek

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