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The content of the seminar
The purpose
of the „Franchise from A to Z“ seminar is to create
a dynamic forum though the interaction between the
lecturers of The Franchise Center and the entrepreneurs
attending the seminar in order to discuss myths and
facts of the franchise business as well as gain skills
and determination necessary to run this kind of business.
This strategic alliance and synergy has a large value
for people attending as well as giving credibility
to the practical value of this program.
The seminar
consist of eight segments each one created with the
purpose to give participants opportunity for gaining
skills necessary to become a successful franchisor
or a franchisee, and also be able to answer the following
questions:
Is this for you? How to become a franchisee? Why are
some franchise businesses successful and the others are
not?
MODUL 1 – The introduction to the franchise
business
MODUL 2 – The correct start: The importance
of the business plan
MODUL 3 - Management, training, communication
MODUL 4 – Managing financial and other types
of risk
MODUL 5 – Legal framework of franchise business
in Croatia
MODUL 6 – Your brand is your future
MODUL 7 – Choosing a location and negotiating
a rent/lease contract
MODUL 8 – The current reality and the future
perspective of the franchise business in Croatia
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